Quotes

Inspiration words of wisdom for designers to live by.

“Never memorize something you can look up”
Albert Einstein
“Assumption is the mother of all fuck ups”
Marcus Penn, a bad guy from Under Siege 2
“Be passionate about the problem not your solution”
Jared Spool
“UX is like a joke. If you have to explain it, it's probably not that good*.”
Unknown author
“Clarity trumps consistency”
Steve Krug
“A UI Designer's first design is their best design. A UX Designer's last design is their best”
Ty Fairclough
“Working hard for something we don't care is called stress; Working hard for something we love is called passion.”
Simon Sinek
“To design an easy-to-use interface, pay attention to what users do not what they say.”
Jakob Nielsen
“One accurate measurement is worth more than a thousand expert opinions.”
Grace Hopper
“Your most unhappy customers are your greatest source of learning.”
Bill Gates
“Any darn fool can make something complex. It takes a genius to make something simple.”
Albert Einstein
“The customer may not be right but they are never wrong”
Ty Fairclough
“This is the new Darwinism: It's gone from who can deal with scarcity to who can deal with abundance”
Brendan Sweeney
“We prioritize learning over delivery to build evidence for our decisions”
Jeff Gothelf
“If you hang around a barbershop long enough you'll get a haircut”
Denzel Washington
“Innovation is very much a function of the number of experiments we can run”
Marty Cagan
“Begin with the end in mind”
Stephen Covey
“If A equals success, then the formula is A equals X plus Y and Z, with X being work, Y play, and Z keeping your mouth shut.”
Albert Einstein

TYIT Ltd provides a full-stack UX consultancy that designs accessible digital services. We've helped complex organisations like BEIS and DfE achieve digital transformation by running Lean and Agile discovery processes.

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